Lauren Carroll always knew she wanted to run her own business, doing something both creative and meaningful, but it would be several years and two cross-country moves before she would figure out just how her vision would take shape. After earning her BS from the Fashion Institute of Technology in New York and her MBA from Fordham University, Lauren worked in diverse industries such as advertising, entertainment, direct marketing and technology. The high-tech boom led her to move across the country to Silicon Valley, where she lent her marketing, branding and business development skills to a blue-chip start-up that was on its way to being “the next big thing.” But after the dot.com bust of 2001 and the birth of her daughter, Lauren found herself wanting to be closer to family in New York. Three weeks after returning to New York, the World Trade Center was attacked only blocks from her building. The intensity of the situation, combined with the roller-coaster of the last 2 years inspired her to start her own business. Lauren envisioned creating a business that was both fun and socially-conscious. After hearing vegetarian friends lament the lack of designer-level non-leather shoes, Lauren developed the idea of creating a luxurious socially-conscious fashion label- beginning with shoes. She contacted another like-minded colleague, Jodi Koskella, and the idea clicked. Charmoné was born.